The challenge: Hate crimes and LGBTQ backlash were on the rise following same sex marriage approval by the Supreme Court in 2015.

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The solution: Launch a start-up that puts on music 'events for equality' designed to help change the conversation at a local level. From LA to CT, we held several benefits that raised money for the ACLU, One Orlando Fund, Transcend Charlotte, and the New Haven Pride Center. COVID put a damper on live events-however we hope to continue holding events in 2022.

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The channels:

• Ideation & Identity • Grassroots Marketing • Radio & Podcasts • Lead Generation

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